The Farinaz in all of us...

Today was our editorial shoot on the quick. Our client needed 20 separate editorial shots for a women's shirt line. The print deadline was fast approaching so we kicked the tires and lit the fires. Megan our many faceted make-up, hair and wardrobe stylist/creative director put together 4 looks that would translate into one cohesive image bank for a commercial look book and publication editorial. Now shooting a look book is one thing, shooting editorially is another, but Megan and I sat down and put together an idea that could facilitate both needs.
We sourced a vintage parachute to create our silk cave to shoot within and decided based on some client go-by's that gunning colored light into the rear surfaces of the silk would provide a dreamy feel. We were going for a pastel mood with an editorial light.

Shooting editorially is the photographers dream, to have the ability to crop with emotion and move with the subject is my idea of heaven, shooting for knock outs or web is fine and you can add your thumbprint to most projects you do. But when a client gives you the creative reigns to really create a vision it makes the shoot a challenge, a good challenge.
Even though our hands were tied as to lighting and set changes we felt we produced a very diverse campaign while sticking to the need for a prolific shot list.

"Let the children's laughter remind us how we used to be..."

One of the best things about shooting Kids is their Honesty.

We shot a group of young people today that really proved to be a very talented crew! We shot 4 kids all lifestyle oriented for portfolio and marketing purposes.
It's always a treat to work with professional "please and thank you" kids. So many times working with kids can be exhausting, the old rule is "you shoot in their world, not yours...". Everyone of the kids we shot were on time, professional, polite and gosh darn it, just good looking!
We kept a story line with all the shoots, allowing each shoot blend in with the next. It's cold this time of the year so we didn't have the option of venturing outside too much, so we kept it simple, 4 lighting sets for 4 kids. Each talent shot in each set and this produced a story that flowed through the entire shoot.
Here are a few images that we think stand out from the entire day.. We enjoy shooting kids simply, show their expressions and personality. Its too easy to fall into the "portrait" mentality when shooting kids, so we talk with them while we shoot, joke around and look for those "happy accidents" that happen when you let the youngsters let loose!