Today was our editorial shoot on the quick. Our client needed 20 separate editorial shots for a women's shirt line. The print deadline was fast approaching so we kicked the tires and lit the fires. Megan our many faceted make-up, hair and wardrobe stylist/creative director put together 4 looks that would translate into one cohesive image bank for a commercial look book and publication editorial. Now shooting a look book is one thing, shooting editorially is another, but Megan and I sat down and put together an idea that could facilitate both needs.
We sourced a vintage parachute to create our silk cave to shoot within and decided based on some client go-by's that gunning colored light into the rear surfaces of the silk would provide a dreamy feel. We were going for a pastel mood with an editorial light.
Shooting editorially is the photographers dream, to have the ability to crop with emotion and move with the subject is my idea of heaven, shooting for knock outs or web is fine and you can add your thumbprint to most projects you do. But when a client gives you the creative reigns to really create a vision it makes the shoot a challenge, a good challenge.
Even though our hands were tied as to lighting and set changes we felt we produced a very diverse campaign while sticking to the need for a prolific shot list.
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